Greenwashing

All Natural. Organic. Eco-friendly. Green. Farm Fresh. These are the sexy buzzwords that draw us in to products that unscrupulously exploit our desire to go green. The FDA doesn’t regulate these terms, and they are often nothing more than just words. “Green” products contain the color green on the packaging. “Farm fresh” covers essentially any meat or dairy product. “Natural” is more of a sentiment than a descriptor. And just to give you a sense of the word “organic”, Dichloromethane is an organic compound and is toxic. I definitely wouldn’t want that in my salad. So then, how should caring consumers discern the environmentally-sound eggs from the chemical-ridden cosmetics?

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