Greenwashing

All Natural. Organic. Eco-friendly. Green. Farm Fresh. These are the sexy buzzwords that draw us in to products that unscrupulously exploit our desire to go green. The FDA doesn’t regulate these terms, and they are often nothing more than just words. “Green” products contain the color green on the packaging. “Farm fresh” covers essentially any meat or dairy product. “Natural” is more of a sentiment than a descriptor. And just to give you a sense of the word “organic”, Dichloromethane is an organic compound and is toxic. I definitely wouldn’t want that in my salad. So then, how should caring consumers discern the environmentally-sound eggs from the chemical-ridden cosmetics?

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Echoing Green

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Abubaker Musuuza is the founder of: Village Energy Limited.

Echoing Green is a non-profit organization that provides support to entrepreneurs with solutions to social issues worldwide. Once an entrepreneur presents their idea, they are granted 90 thousand dollars to start their business. Financial advisers and other professionals support each business as they take off with their innovations. I chose to cover three such innovations and their creators on the blog today because I find non-profits essential to humanity. Sometimes it gets discouraging to think about how much financial support is needed to start a business. With Echoing Green, those issues are taken care of and inventors are allowed to do what they do best. They are free to create.

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Product Life

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Repurposed skateboard idea from boredpanda.com

When trends die, where do they go? You may be surprised to find that junk can go in more places than just the trash. In fact, there are five possibilities:

  1. Landfill
  2. Combustion – incineration is a popular method used in regions such as Japan but not the U.S.
  3. Recycle – recycling companies melt down certain materials so they can become new products
  4. Reuse – for example, rinsing out your starbucks cup and using it again instead of throwing it out
  5. Re-purpose – for instance, turning a broken sled into a new shelf

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Guilty Confessions

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Microbeads are banned in some states.

Environmentalists like to act high and mighty sometimes, like earth goddesses destined to restore the ecosystem and punish those who harm it. Labor Day Weekend I was feeling determined. I ran two miles to watch Suicide Squad at the theater, and ran back. How environmentally conscious, right? I know I seem perfect, but I have some confessions to make. Continue reading “Guilty Confessions”

Killer Soap

As part of a recent assignment I was asked to look into the effect of soap on the environment. What I found was a freaky subculture of soap activists and an opposing subculture of people who think soap is practically Agent Orange. I knew I had to post on this because the viewpoints on the internet are far and few between, and a poor soul like myself would get uber-confused just trying to determine what kind of chemicals are in soap!

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Lush is my all-time favorite place to get soap. Products here are expensive, but they make the best treat-yourself and mother’s day gifts.

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