Greenwashing

All Natural. Organic. Eco-friendly. Green. Farm Fresh. These are the sexy buzzwords that draw us in to products that unscrupulously exploit our desire to go green. The FDA doesn’t regulate these terms, and they are often nothing more than just words. “Green” products contain the color green on the packaging. “Farm fresh” covers essentially any meat or dairy product. “Natural” is more of a sentiment than a descriptor. And just to give you a sense of the word “organic”, Dichloromethane is an organic compound and is toxic. I definitely wouldn’t want that in my salad. So then, how should caring consumers discern the environmentally-sound eggs from the chemical-ridden cosmetics?

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Echoing Green

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Abubaker Musuuza is the founder of: Village Energy Limited.

Echoing Green is a non-profit organization that provides support to entrepreneurs with solutions to social issues worldwide. Once an entrepreneur presents their idea, they are granted 90 thousand dollars to start their business. Financial advisers and other professionals support each business as they take off with their innovations. I chose to cover three such innovations and their creators on the blog today because I find non-profits essential to humanity. Sometimes it gets discouraging to think about how much financial support is needed to start a business. With Echoing Green, those issues are taken care of and inventors are allowed to do what they do best. They are free to create.

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